CRM Introduction

 What is the purpose of a business?

According to Ted Levitt, Harvard Business School Marketing professor - “The purpose of a business is to create and keep a customer”.

How do we create and keep a customer?

A vital business strategy devoted to creating and keeping customers, and as such critical to the fundamental purpose of a business, is CRM.

What is CRM?

Customer - A Customer is someone who makes use of or receives the products or services of an individual or organization 

Relationship - A Relationship is a way in which customers and organizations are connected to each other

Management - Management is the process by which the relationship between customers and organizations is handled efficiently and effectively

So, CRM is Management of Relationship with the Customers.