CRM Introduction
What is the purpose of a business? According to Ted Levitt, Harvard Business School Marketing professor - “The purpose of a business is to create and keep a customer”. How do we create and keep a customer? A vital business strategy devoted to creating and keeping customers, and as such critical to the fundamental purpose of a business, is CRM. What is CRM? C ustomer - A Customer is someone who makes use of or receives the products or services of an individual or organization R elationship - A Relationship is a way in which customers and organizations are connected to each other M anagement - Management is the process by which the relationship between customers and organizations is handled efficiently and effectively So, CRM is Management of Relationship with the Customers.